Basic Business Start Up Sessions with Dr Izzy Warren-Smith

Next Date

Waterberg Tourism is pleased to announce that the well-known and respected Dr Izzy Warren-Smith is back in South Africa and will be hosting Business Start Up sessions at the Farmers Hall in Vaalwater for the next five Saturdays.  The courses will be free and will be for pre-start up and early start-up businesses only.  Below is the  Schedule for the Business Start Up sessions as well as the biography of Izzy.  If you are interested in signing up for the course please register with Waterberg Tourism at or by calling 014 161 0930.

Schedule for Business Start Up sessions October/Nov 2019

Most sessions will be for pre-start up and early start up businesses only. For those with established businesses the sessions will only be at a very basic level, so may not be so relevant unless you wish to revisit and refresh what was covered last March/April.

October 5th 9.30 -12.00

Session 1 Revisiting Start up using the Business Model Canvas

This session will benefit those people thinking about starting a business or those just about to start one……….

For this session you will be expected to do group work and work by yourself. Please bring ‘you’, your ‘ideas’, a pen and pencil and a folder if you have one, with you.

This session will make you think about what starting a business involves, give you an opportunity to think about your personal skills and where you might need help and development, so you can choose which of the following sessions you would most benefit from.

October 12th 9.30 -12.00

Session2 Market Research and Compliance

This session looks at how to find out if you have a market for your business, identify what and who your target market is, how to research where they are and think how best to reach them.

Once that is established the session then covers where your business may need to comply with government legislation and how to manage other business ‘friends’ and ‘foes’.

Do and don’ts of managing customer expectations and complaints before they get out of control with clear business policies.

October 19th 9.30 -12.00

Session 3 Marketing and PR

The basics of marketing theory. The session covers branding, developing a logo, PR and marketing your business. Lots of practical exercise for you to work on your own business.

October 26th 9.30 -12.00

Session 4 Business Finance Basics

This is a very practical session and there is NO group work. You must bring a calculator and a list of all your personal and household expenses…….

Managing your personal and business finance expectations in the early stages

Getting your personal finances clear so that your business finances can flourish

Pricing, charges and basic budgeting and setting targets

November 2nd   9.30 -12.00

Session 5 Business Finance – Balancing the business

A practical session looking at cash flows, profit and loss and business budgeting, using case studies and then putting them into practice.

Bio: Dr Izzy Warren-Smith OBE, PhD, BSc, FHEA

Izzy is retired in 2016 but works doing ad hoc consultancy and doctoral supervision for Harper Adams University.

Izzy joined Harper Adams University (HAU) in 1995 as an economist, lecturing entrepreneurship and rural economics both in the UK and overseas. She has also worked in the arena of both rural development overseas (Nigeria and South Africa) and rural women’s entrepreneurship development. She was the founding director of Women in Rural Enterprise (see: ), a networking organisation for Rural entrepreneurs, directing it from its inception in 1998 until 2008, when she stepped down to concentrate on doctoral supervision and her own post doctoral research. During her time at WiRE she received an OBE for services to Rural Entrepreneurship and WiRE won numerous awards for its successful business development and teaching programmes.

During her time at HAU she has provided advice for and worked with the West Midlands Regional Government, sitting on the Regional Skills Partnership. She chaired the RSP sub committee Leadership, Management and Entrepreneurship training for medium sized businesses across the region. She has also sat on the BBC Rural Advisory committee from 2003 -2006 and was Director and Chair of PROWESS .

Prior to joining HAU she previously held posts with Debenhams and the Burton Group (later Arcadia) plc as a buyer and the World Bank as an Agricultural Economist in Nigeria.

She is a practising Christian and tries to ‘walk the walk’ with Jesus as best she can.

This is a recurring event. Repeating every week.