Month: February 2024

Our team would be the first to say that it is probably too soon to tell, but we keep looking for ways to measure our impact. We recently reached out to the technology company supporting our Waterberg Safety Network and asked them if they could pull traffic data from the CCTV camera network covering our district to help us compare Easter Weekend 2022 with Easter Weekend 2023?

The results are tabled below…

A growth of +38% in vehicles entering and moving through the Waterberg… that is fantastic news! The provincial data is even more interesting with further away provinces showing higher growth rates. This could well mean that for many of these visitors the Waterberg was their ‘Easter Holiday Destination’ of choice.

We are surely not claiming ‘statistical significance’ with this data yet, but at least it is an interesting attempt in measuring movement into and through the Waterberg that is showing very promising trends.

Armed with maps of the Waterberg, tourism product owner information and ‘digital’ business cards to easily convey contact details and our social media pages, Syd Catton – one of the Directors of Waterberg Development Initiative – and three of our Waterberg Tourism Ambassadors made their way to the recent Africa Indaba at the Durban ICC.

Many Indaba delegates that did not know of our ‘Wonder-Filled’ Waterberg are now much better informed thanks to the energetic sharing and boasting by our ambassadors. Our attempt in spreading the ‘Waterberg’ word was a resounding success, but as all our ambassadors remarked… we must start our planning for 2024 earlier and be better prepared to share the Waterberg with the world. Many tour operators we engaged with all said they are looking for something ‘different’, and we have what they want!

In 2022 Waterberg Tourism partnered with Essential Marketing to bring you the Explore Waterberg Newspaper. One Hundred Thousand copies were printed and distributed widely through Gauteng, Limpopo and the Waterberg.

Engeline Gericke, the owner of Essential Marketing and a valued partner of Waterberg Tourism, made sure that the recent Easter Weekend traffic did not drive through the N1 tollgates without receiving a copy of the Explore Waterberg. Great exposure to all our advertisers and a great example of how Waterberg Tourism is driving destination marketing in support of our tourism industry.

If you missed the opportunity to advertise in the 2022 edition, don’t despair, the 2023/4 information and rate card is available now. Make sure you book your space with one of our tourism ambassadors!